Its mission: to explore the technical and creative limits of augmented reality. A good way for creators to monetize their creations!Įarlier this year, Snap also introduced Ghost, their AR innovation lab for developers and small teams.
Snap’s Creator Marketplace enables businesses to discover and partner with Snap’s creator community in a scaled and seamless way. By joining this program, creators can benefit from direct contact to the Lens Studio team for technical and creative support! They will also get a verified account, a customizable Snapchat Profile (that can include their website link, email, and bio), access to beta builds of Lens Studio, networking opportunities and meet-ups with other creators, event and media collaboration opportunities, and revenue opportunities. Through this program, Snap partnered with dozens of creators around the world to explore new ways to fuse fun and utility through immersive augmented reality experiences. To support this strategy, Snap developed several programs: Giving creators the means and the structure to innovate, offering them recognition for their work and talent, and of course helping them monetize their creations. "This will allow the 250,000 filter creators to place Lenses on local places they love to tell richer stories to their community via augmented reality," Snapchat explains.Snap’s strategy on creators’ community support is clear: innovation, recognition, monetization. Simply take landmarks to create an AR experience focused on local monuments that the creators want to highlight. Thus, creators can create AR experiences themselves via Lens Studio. It allows you to create AR filters on monuments in a neighbourhood, statues, shop windows, shops, etc. Still in this perspective of development and integration of augmented reality to the application, Snapchat has just released a new option: the "Custom Landmarkers". Indeed, it is a foundation of the digital presence, especially in order to make the experience dynamic, scalable and above all personalized. The proposal of an immersive catalogue is very important for a brand. Brands simply connect their product catalogues to the AR Lens experience on Snapchat to see several products from the same catalogue appear in a single Lens. For example, since January, brand catalogues have been available as "Try-On" filters. For example, the brand already offers AR Shopping. Snapchat is therefore continuing to develop its field of action in the field of augmented reality. Using Lens allows brands to engage audiences, gain visibility and continue to grow. Thus, Snap Focus bases its certification on practice and case studies in order to make the best use of augmented reality. The final objective is to bring the campaign to life in order to give users a unique experience. With this last part, Snapchat wants to offer professionals development perspectives by showing them that many things can be put in place.
Since all actions have an impact, it is also important to be aware of and follow the Ads Manager reports, the A/B tests and the different improvement levers offered by Snapchat. In the end, the situation will enable the participants to know the best investment to buy or the distribution of Lens to select in order to achieve their campaign objectives. The objective of companies is to encourage snapchatters to interact in order to transform leads into customers.
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So, this second module really helps to understand how AR helps to increase customer engagement, and how to achieve this (getting it right, choosing the right format.). Using AR to follow current trends is one thing, but understanding that this technology is part of a global strategy is another. Through this introduction, Snap AR wants to demonstrate its expertise and its status as a leader in the field of augmented reality. This part allows us to discover the world of augmented reality and see the positive impact it can have. The network offers a training course divided into 5 parts:
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